Islamabad United captain Shadab Khan lifts the Pakistan Tremendous League (PSL) season 9 title after beating Multan Sultans within the last in Karachi on March 18, 2024.— PCB
The Pakistan Cricket Board (PCB) has bought the worldwide broadcasting rights for the Pakistan Tremendous League (PSL) 11, whereas withholding media rights for the Indian market.
Preparations for PSL 11 are progressing steadily, with the match scheduled to run from March 26 to Could 3, and the gamers’ public sale is about to happen on February 11.
The one-year settlement for world media rights, excluding India, has been awarded to Walee Applied sciences, the very best bidder, surpassing the PCB’s reserve value.
On a comparable foundation, this deal represents a 149% enhance in worth over the earlier cycle, highlighting the rising model worth and worldwide attain of the PSL.
Salman Naseer, CEO of PSL, expressed his satisfaction with the end result, highlighting the league’s increasing affect and business potential.
“We are extremely pleased with the outcome of the International Media Rights sale, which has delivered a remarkable 149% increase over the last cycle for the same regions,” said Naseer, adding that this growth validates the PSL brand, its competitive quality, and its increasing appeal to cricket fans worldwide.
The PSL continues to attract strong global interest, and this agreement reinforces our confidence in the league’s long-term commercial trajectory and its ability to deliver value across diverse international markets.
“We are grateful to Walee Technologies for breaking records. The continued rise in international media rights value reflects the collective efforts of franchises, players, and partners who have helped position the PSL as a globally recognised cricketing property.”
Walee Applied sciences, the profitable bidder, additionally shared its pleasure about partnering with the PSL.
Muhammad Ahsan Tahir, CEO of Walee Applied sciences, describes the achievement as a milestone for Pakistani innovation and know-how: “This is a victory for every Pakistani who believes in ‘Made in Pakistan’ technology.”
“That is simply the beginning of our PSL journey. Now we have a number of plans, and we might like everybody to eagerly await the whole lot Walee is about to do.”
Since its inception in 2016, the PSL has proven constant business progress in media rights, sponsorships, and digital platforms, establishing itself as Pakistan’s premier sporting model and a key fixture within the world T20 cricket ecosystem.
The PCB and PSL administration stay dedicated to enhancing the worldwide broadcast expertise and increasing the league’s attain, making certain followers worldwide can benefit from the PSL at an unprecedented scale.
