View of PCB headquarters in Lahore. — PCB/File
LAHORE: The Pakistan Cricket Board (PCB) on Thursday launched its personal on-line streaming platform, “PCB Live,” providing followers direct entry to reside matches, unique content material, and traditional cricket archives, with the service debuting first in the UK.
In line with a PCB assertion, the web-based service has debuted in the UK, the place followers will have the ability to stream matches from Pakistan’s upcoming dwelling sequence in opposition to South Africa, starting on October 12.
A cellular model of the app can even be launched within the UK by the top of October, permitting customers to entry PCB Stay on smartphones and sensible units.
The platform marks the PCB’s first-ever direct-to-consumer digital enterprise, designed to showcase each reside and on-demand content material — together with worldwide fixtures, choose home tournaments, and archival footage of iconic Pakistan cricket moments.
Subscribers can have entry to an increasing library of matches, highlights, documentaries, participant interviews, and unique behind-the-scenes footage. The upcoming tri-nation sequence between Pakistan, Afghanistan, and Sri Lanka can even be broadcast via the brand new service.
Terming the launch a “momentous milestone,” PCB Chairman Mohsin Naqvi stated the board was dedicated to enhancing fan engagement via digital innovation.
“We are proud to launch our own OTT platform in an era where digital convenience shapes the fan experience. While PCB Live is starting in the UK, we will gradually expand its reach to other regions, ensuring that fans everywhere stay connected to Pakistan cricket,” Naqvi stated.
He added that “PCB Live” goals to deliver Pakistan cricket “directly into the hands of passionate supporters,” combining nostalgia with real-time entry to the crew’s newest performances.
