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India cricket ends $43.6mn sponsorship after on-line playing ban: report

Indian gamers Arshdeep Singh, Harshit Rana, Shubman Gill, and Hardik Pandya pictured throughout the third ODI towards England in Ahmedabad on February 12, 2025. — BCCI

Indian cricket is on the lookout for a brand new important sponsor after a fantasy sports activities gaming platform pulled out of a deal value $43.6 million following a authorities ban on on-line playing, studies mentioned Monday.

Dream11, the most important on-line gaming platform within the nation, turned the lead sponsor of the boys’s and ladies’s nationwide groups after signing a three-year deal in July 2023.

The Dream11 brand is printed on the jerseys of the Indian gamers.

It is usually the sponsor of a number of Indian Premier League franchises.

Final week, the Indian parliament handed the Promotion and Regulation of On-line Gaming Invoice, criminalising the providing and financing of such video games, with offenders going through as much as 5 years in jail.

“As a result, they won’t be the team’s sponsors for the Asia Cup. The BCCI will float a new tender soon,” the each day mentioned, quoting a BCCI official.

The T20 Asia Cup begins on September 9 within the United Arab Emirates.

“There’s not much time left for the Asia Cup, but we are exploring options,” a board official was quoted as saying by Sportstar web site.

Dream11 can also be the official associate of the Caribbean Premier League and sponsors Australia’s Huge Bash League.

The gaming ban impacts platforms for card video games, poker and fantasy sports activities, together with India’s wildly fashionable homegrown fantasy cricket apps.

The federal government mentioned the fast unfold of playing platforms had prompted widespread monetary misery, dependancy and even suicide among the many youth.

It additionally mentioned it was linked to fraud, cash laundering and terrorism financing.

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